For roofing shops· serving Riverside County & the Inland Empire
Websites for roofing contractors
Nobody buys a roof on impulse. A re-roof is a five-figure decision, homeowners collect multiple bids, and between those bids they quietly check every bidder online. Your website gets read at the exact moment they're deciding who to trust. Most roofing sites fail that reading.
The six-bids reality
One of Baker Roofing's customers got six bids for the same roof. Six. When bids sit close together, the homeowner doesn't pick a price — they pick the contractor who looks most real: the license they can verify, the jobs they can see, the story that holds up. That's what the site is for.
Your permit record is marketing nobody uses
Building permits are public record, and almost no roofer puts them to work. Baker has roughly 297 permits on record — enough to rank in the top few percent of California contractors on BuildZoom — and until this build, that record lived nowhere a homeowner would ever see it. A verifiable number beats any slogan you could write.
Mixed reviews? Build on the record instead
Not every good roofer has a wall of five-star reviews. Jarco has been licensed for 25 years with about 208 permits and a bond on file — and a mixed review record that mostly traces to scheduling, not workmanship. So their site leads with the verifiable record and fixes the real leak: every quote request now hits the owner's phone in seconds, because missed callbacks were the actual complaint.
Why roofers can't just buy leads
Google's Local Services Ads run around $150–$160 per lead for roofing in recent industry data — roughly triple what HVAC and plumbing shops pay. At those prices, the free channels carry the business: your Google Business Profile, your reviews, your organic ranking, and a site that converts the referrals you already earn.
One more honest rule: in California, solar work leads with the roofing license only if that's what you hold. I never build a solar-led site for a shop without a C-46 — solar gets presented as roofing-integrated, which is both legal and true.
See it built, not described
Two live roofing builds — same trade, opposite designs, because the shops are opposites:
Prices. On the page.
The Build — $4,500 once. Your domain and accounts in your name from day one; one job usually pays it back. Grow — $349/mo, month-to-month: leads to your phone in seconds, a monthly count, hosting, edits, Google profile upkeep. Cancel anytime, keep everything. 3% off for bank transfer or check.
Straight answers for roofing shops
What should a roofing website cost?
From me: $4,500 once, yours from day one, plus $349 a month for hosting, upkeep, and a monthly lead count. Roofing-specialist agencies typically start around $12,000 and run monthly retainers over $2,800.
Do online reviews matter if mine are mixed?
Yes, but they're not the only trust signal. License history, permit counts, bond status, and real job photos are all verifiable and often more convincing to a careful buyer. A site can lead with the record while your review velocity recovers.
Are Google's Local Services Ads worth it for roofers?
Sometimes — but roofing leads run around $150–$160 each in recent data, about triple other trades. Most roofers get better returns fixing their free channels first: Google Business Profile, reviews, and a site that wins the multi-bid comparison.
Can my roofing site sell solar too?
Yes, if it's framed honestly. Without a C-46 solar license, solar appears as part of roofing work — which is accurate and keeps you clear of advertising rules. I don't build solar-led sites for roofing-licensed shops.
How do I stand out when every bid looks the same?
With things competitors can't copy: your permit record, your license history, your real jobs with addresses and photos, and a clean answer to 'what happens after I sign.' Sameness is a template problem — your record isn't a template.
Start where every roofing shop starts: the free audit.
A real 2-page report on where customers actually find you — call (909) 220-9060 or request it here. Yours to keep either way.